Bphone back on shelves from September 15 after one-month ordering suspension


Retailers and manufacturers of Bkav’s Bphone2 have announced that this product would be back on shelves from September 15 after Bkav’s announcement to stop receiving orders in order to upgrade its production line due to the sales failure of its first smartphone. Statistics have not been revealed.

Bkav’s smartphone has been only distributed in the Mobile World (The Gioi Di Dong), Vietnam’s biggest retailers, to poll the customers before next decisions to collaborate with other retailers are made.

Bkav is quite cautious in this back, two years after the first Bphone failed in terms of sales, focusing on upgrading software to improve its product. Since the first Bphone, at least three updates on BOS have been released.

The VND9.8 million Bphone (roughly US$431.9) has been said to be unaffordable to a huge number of customers. However, Bkav’s CEO Nguyen Tu Quang explained that the company wanted to focus on high-level segment before accessing the lower one. He revealed that Bkav still had to compensate for the current Bphone until tens of thousand products are sold. According to analysts, this figure is affordable thanks to the distribution capacity of Vietnam’s biggest retailer and the upgraded products. The 2017 Bphone has a 5,5 inch Full HD display using a midrange Qualcomm Snapdragon 625 processor with 3GB of RAM and 32GB of storage, a 3,000 mAh battery supported by Quick Charge 3.0 and water resistance.  

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